Charlotte Marketing Consultant

The day I had an epiphany and started using effective marketing in my business

Many people are on the fence on whether to use a Charlotte marketing consultant or any type of expert to help them with their marketing.  I’ve heard it all.  “I can do it myself.”   “My cousin can make me a website.”  “I don’t really need it”.  “My wife handles my marketing”, etc.

I was once like that, a die hard DIY’er.  Let me tell you a short story of what happened to me and why you should use an expert to help you in your marketing.

In 1990 at the ripe ole age of 26, I started my first business in my hometown of Charlotte, North Carolina.  After college I had worked for the world’s largest marketing company, Procter and Gamble.  I somehow thought this gave me a really good understanding of how to market my company and product.  What I found is small business marketing is very different than major corporation marketing.

Using what I had learned and a lot of persistence and tenacity, things actually started out very well and within a year, we were well ahead of schedule. I was making a pretty good income.  However, I knew I could do better.  After lots of sleepless nights and moments of indecision, I couldn’t figure out how to take my business to the next level.

So I read some marketing books and watched some video cassettes (OK it was 1991) and tried to implement some of what I had learned.  I had a moderate increase in sales but not enough to justify my time, effort and expense.

I started to feel like I was running of a treadmill.  Effort, but no real progress.

What I did next changed my life.

I actually broke down and brought in a Charlotte marketing consultant!

To this day I can see his face sitting across from me.  His name was Vern.  He wore glasses and kept them at the end of his nose.  When he looked at me over his glasses, it was like he was looking down at me.  It was almost like a challenge. 

I had had success.  Who is this guy to tell me what to do in my business?

After a little resistance, I actually started listening to him.  More importantly, I implemented his suggestions.

After some follow up meetings and phone calls, I began to accept that Vern was a good guy and really wanted to help me.

Fast forward to 1992.  My sales had almost doubled.  My profit margin percentage had increased dramatically.  I was making a significantly higher income.  I then systematized my marketing efforts and created the time to enjoy the money I was making. I added three more locations. Life was good!

I eventually sold that business and started, grew and sold five others.  In every business I implemented Vern’s techniques.  The only difference was that I always incorporated the latest in technology.

The roles have changed.  I’m now the one who helps people make revolutionary changes in their businesses.

I don’t know if bringing in a Charlotte marketing expert is right for you.  Maybe it’s not.  But for me personally, it was life changing.

If you’re on the fence about your marketing, that’s OK.  I’ll still be glad to talk with you.

You can schedule a free 30 minute phone consultation with me to talk about your business.  I will be glad to offer opinions and suggestions.  If you email me your website address before we talk, I will even be glad to do a website review for you.

You can schedule a time to talk by clicking this link.

You can call me at 800-361-1923 to schedule.

You can email me here

Best wishes on your Charlotte Internet Marketing.

Mark Adams is a serial entrepreneur and the founder of MarkAdamsMarketingSystems.com.  He has started, built and sold six different companies.  He currently works with small and medium sized companies to increase their sales and profits through his proven marketing systems and techniques.